Powerful, Clear Exhibits

Benefit: You can make the right choice for you and your firm saving time, money and frustration.

YOU ARE HERE.  Isn’t that a welcome sign when you walk into a huge mall that you aren’t familiar with?  Three floors of stores, shops and restaurants.  You want to browse, but you are looking for a few items in particular and you don’t want to walk by every single store and explore every corner of this behemoth.  It is overwhelming.  And of course, there are some real important things that you need to be aware of.  Elevators, escalators, rest rooms, perhaps somewhere you can grab a quick lunch and of course, the exits.

Some of these directories though, aren’t really helpful at all.  Exits and escalators aren’t clearly marked.  And after studying it for a while, you aren’t even sure if you really are ‘HERE.’  It’s kind of like what a prospective client had to say about the exhibits presented to them by their then current health insurance advisor…

• They’re pretty nice but they tell us nothing;
• They are not helpful at all;
• Nice graphs but it doesn’t tell a lot;
• The forecast and graphs are meaningless;
• Financial exhibits are canned, thus, confusing.

Then, of course, some of these mall directories are like a virtual road map.  If it’s in that mall, you can find it.  You know – certain types of stores have one color, restaurants another.  Major retailers are highlighted in the company color, displaying a logo.  Rest rooms and exits are clearly marked.  Truly, this type of directory gives credence to the saying ‘a picture is worth a thousand words.’  It’s how our clients and business partners describe Paradigm’s exhibits.

“They had a very extensive list of benefits and the two products compared side-by-side…of course, the coverages and all the nuances are endless.  But what they were able to do was identify those services that most people utilize.  It was something that went above and beyond what you could find in any marketing material that either Blue Cross or United presented.  Very helpful, very informative and very effective.”

Ray Marshall, Executive Director, Narragansett Bay Commission

“Paradigm put together a one-page summary of what we do…it got the point across, it was very effective.  They have the ability to look at some data and say, hey look; this is the key salient information they need to have.  Here it is.”

Ed Belt, CEO, Primarily Care, Inc.