Understands Clients’ Situations and Clarifies Their Concerns

Benefit: You can get focus and take action to address just what it is that you’re trying to accomplish.

A do-it-yourself homeowner in the middle of a renovation project realized he didn’t have an outlet he needed. He asked his wife to pick one up at Home Depot, and showed her what one looked like. She was happy to help, but being in unfamiliar territory, she asked the store clerk where to find the electrical outlets.

Now a good clerk would lead her to the electrical aisle, show her exactly where they are and then ask a few basic questions – Ivory or white?  15 or 20 AMP?  Standard or GFCI?  Commercial grade or is residential good enough?  Now she’s confused, because she thought an outlet was an outlet.  As it turns out, due to the lack of proper instruction, she really didn’t know exactly what she needed.

The health insurance market is not unlike the electrical outlet story.  Many clients or prospects aren’t exactly sure just what they are looking for and don’t know what questions to ask.  They have some concerns and they certainly have a need.  But what is it they need?  What are the objectives?  What factors are important?  Is price the most important factor?  How about name recognition?  You currently have a PPO – will an HMO meet your needs?  Do you have a large number of out-of-state employees or just a few, or maybe none?  What is the corporate and/or company culture?

The point is, just like the clerk at Home Depot, if she asked the right questions, the homeowner’s wife could quite easily determine just what type, color, size and quality of electrical outlet would get the job done.  At Paradigm Benefits Group, we have the knowledge to ask just the right questions in any given situation.  We will help clarify your concerns so that you are empowered to make the best possible choice based on your particular set of circumstances.

Or, as one of our admirers put it –

“We’re always amazed at the nuance she teases out and the things she knows that we’ve never heard any other broker pull out to help us get into the decision process.”